2sqm is a skincare line born in Naples, Italy. Inspired by the vibrancy and cultural ferment of the city, our products are designed for every skin type to endure the chaos of the everyday. By crafting effective, easy-to-use products, the combination of natural ingredients with science-backed formulas enables anyone to love and care for their two square meters of skin surface.

We all live in busy, disordered, and fast-paced times. 2sqm believes that overcomplicated beauty routines create unnecessary tension, projecting unrealistic ideals of perfection. 2sqm stands for quality products that effortlessly adapt to your everyday, not the opposite. It takes a human for a skincare brand to exist.

We demonstrate a strong expertise in cosmetics and in-depth scientific research. 2sqm products are made with carefully crafted, hand-picked ingredients that reflect our local territory, and are engineered with comprehensive formulas that do more for your skin while you do less.