2sqm is a skincare brand born in Naples, Italy. Inspired by the vibrancy and the cultural ferment of our hometown, we craft products that are designed to be effective and easy to use, and to help every skin type to get through the daily chaos—because we all have circa 2sqm of exterior surface to love and take care of.

Contemporary urban life is busy, disordered and fast-paced. Rather than disconnect from this scenario with complicate routines that dictate unrealistic ideals of perfection, we design products that fit into your already existing lifestyle—as messy as it can be—embracing the chaotic good present in everyone’s day-to-day. An effective skincare shouldn’t come at the expense of enjoying life, especially when life itself is already extremely demanding.

We activate a strong expertise in the world of cosmetics and in-depth scientific research with spontaneity and authenticity. 2sqm products are crafted with carefully selected, sometimes unusual ingredients that reflect our territory, and are engineered with comprehensive formulas that do more for your skin by letting you do less. Good skincare it's about effortless actions that fight for your skin rather than your time, providing low maintenance care for high maintenance results.